The All New Print Production Handbook

Product Details: Print production is a key consideration at every step of the creative process, from concept, to digital workflow, color management, font and image use, to file formats, to post-production. The All New Print Production Handbook is the practical, incisive, authoritative handbook that reveals and explains every aspect of print production. Need to know about paper types? Proofreading? Platemaking? Pricing? Print processes? Packing? Any of hundreds of other topics? Here’s the complete one-volume resource that illuminates and illustrates these complex areas and many, many more, always placing the information in the context of wider movements within the industry and the emergence of new technologies. At every stage, this practical, hands-on manual explores how and why to make print production decisions that will create a better final product, whether the project is a fine limited edition, a school newsletter, a mass-produced magazine, or a soap wrapper. The All New Print Production Handbook is a unique, practical, and incisive reference resource revealing and explaining every aspect of print production, from traditional and specialist printing and binding techniques, via materials old and new, to the most forward-looking and insightful analysis of current and next-generation digital layout and print production processes. An in-depth, practical exploration of all of the key contemporary issues, techniques, and technologies in printing and print production, from established techniques to digital printing and publishing on demand A comprehensive, step-by-step analysis of contemporary print production, how it works, why it was important, what the technologies are, and how they relate to wider issues in publishing, production, design, and editing. A unique explanation of every stage of the production process, from planning your product, through materials, print buying, page design and layout software, negotiating hints and tips, global market issues, binding, and distribution

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