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Break through the 10 big diet myths!

"In Weight Loss That Lasts, James M. Rippe and Weight Watchers show common sense and good science in a field characterized by chaos and confusion. They expose a series of 10 myths pervasive in the weight-loss industry, revealing both the kernels of truth they contain and how they have been misinterpreted and distorted. This book is incisive and refreshing."
—Claude Bouchard, Ph.D., Executive Director of the Pennington Biomedical Research Center, Louisiana State University, and President of the International Association for the Study of Obesity

Believers Beware!

Discover how common myths may be holding you back from your weight-loss goals:

MYTH #1 You can't lose weight and keep it off
MYTH #2 A few extra pounds don't matter
MYTH #3 Willpower is the key to successful weight loss
MYTH #4 You can lose weight with exercise alone
MYTH #5 Calories don't matter-avoid fats or carbs to lose weight successfully
MYTH #6 You can't lose weight if you have the wrong metabolism or genes
MYTH #7 You can boost your metabolism by what, how, and when you eat
MYTH #8 It doesn't matter how you take the weight off; you can think about keeping it off later
MYTH #9 There is only one right approach to losing weight
MYTH #10 Your weight is your problem and you need to solve it on your own

In this book, renowned expert Dr. James M. Rippe and Weight Watchers give you the scientific knowledge you need to break through the myths, get off the dieting roller coaster, and shed those pounds for keeps.